The theory states that media corporations mass produce products in order to suit the wants and needs of mass audiences. Essentially these products are constantly produced by corporations in order to suit the wants of people who will consistently keep buying these products almost as a part of their own character.
These ideas have spread to different parts of the media, including the music industry. Many artists these days are very similar and share many characteristics which makes them popular amongst audiences. As a result of this, more of these artists are essentially produced in order to keep pleasing audiences.
The whole theory wouldn't be valid if advertising wasn't used as much as it is. Products are forced into the public domain via adverts which many corporations spend millions on every year. These adverts will often show off how unique and good their products are compared to others, encouraging audiences to buy these products over rival products. Advertising plays a crucial role in controlling what kind of culture people endorse themselves in.
Adorno and Horkheimer have criticised this culture industry for essentially producing a culture of conformity which limits freedom and individuality. Personalities are basically forged by companies selling their products to audiences and consistently producing very similar products with minor differences in the future which people still buy.
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