Monday, 31 October 2016
Choice of costume for our artist
In terms of costume for our artist we wanted to have him wear a mixture of designer and expensive clothing with a more hip hop style of clothing such as tracksuits and snap backs. As a result of this we have pinpointed a few key costumes for him to wear. In a few of the outside and performance shots he wears a tracksuit with a snapback. For the party scene he was wearing a more expensive designer outfit.
Friday, 28 October 2016
Production Log Entry 1
Today our group all met up for our digipak photo-shoot. We decided to do this in Thamesmead as we felt that this location suited our genre well. We shot at 3 different locations and made sure we had a variety of different pictures which we could choose from. Overall we felt that this shoot was successful as we managed to capture many different pictures of our artist which we felt suited the genre. Here are some of our location shots from our photoshoot:
Wednesday, 19 October 2016
Narrative for our music video
In the past few weeks our group has come up with a clear narrative that we want our music video to follow. There will essentially be a few key scenarios going on at the same time.
The first is that our artist is running away from his troubled past which included being part of a gang. This scenario will include a group of men who are supposed to be the gang members which King J once was a part of. Many of these shots for this scenario will include King J referencing his attempted escape from this group and will even feature a shot of him running away from them, only to find they're waiting for him around the corner. This portrays how difficult it is to escape from these gangs especially for young people.
The second scenario will be how lonely King J is. In his attempt to escape his past life he fled to England. However, this left him isolated from the rest of the crowd which can be clearly seen in the party scene where he is sat on his own looking at everyone else having a good time.
Thirdly, our music video will contain a love interest for King J. In the party scene and in future scenes the focus will be put on a girl that King J obviously likes. However, it becomes apparent that she is completely ignoring him, adding to this sense of loneliness that builds up not only by the shots we take but also the lyrics.
These 3 scenarios play out throughout the whole music video and take turns in developing as the video goes on. The overall narrative is that King J is lonely and hurting from a very troubled past which he just cant escape from.
The first is that our artist is running away from his troubled past which included being part of a gang. This scenario will include a group of men who are supposed to be the gang members which King J once was a part of. Many of these shots for this scenario will include King J referencing his attempted escape from this group and will even feature a shot of him running away from them, only to find they're waiting for him around the corner. This portrays how difficult it is to escape from these gangs especially for young people.
The second scenario will be how lonely King J is. In his attempt to escape his past life he fled to England. However, this left him isolated from the rest of the crowd which can be clearly seen in the party scene where he is sat on his own looking at everyone else having a good time.
Thirdly, our music video will contain a love interest for King J. In the party scene and in future scenes the focus will be put on a girl that King J obviously likes. However, it becomes apparent that she is completely ignoring him, adding to this sense of loneliness that builds up not only by the shots we take but also the lyrics.
These 3 scenarios play out throughout the whole music video and take turns in developing as the video goes on. The overall narrative is that King J is lonely and hurting from a very troubled past which he just cant escape from.
Animatic
This is our animatic for our music video. It aimed to show off all the different shots that we wish to take in order to make our music video. When we presented this to our class however, many suggested that it was confusing and didn't portray the narrative of our video clearly enough. For us this wasn't a problem as we had written underneath each shot to describe each one. We should have perhaps shown this on the actual animatic.
Artist pitch
Pitch from James Covill
This is our artist pitch for King J. We presented this as a group to our class in yesterday's lesson. Looking back on feedback from our class, this pitch was quite successful. The only development that was suggested was the animatic as it didn't show off the narrative clearly and it was quite confusing for some people to follow.
This is our artist pitch for King J. We presented this as a group to our class in yesterday's lesson. Looking back on feedback from our class, this pitch was quite successful. The only development that was suggested was the animatic as it didn't show off the narrative clearly and it was quite confusing for some people to follow.
Monday, 10 October 2016
Audience profile
As part of our preparation for creating our music video we were tasked to create an audience profile to portray who our audience would be and what their hobbies and interests would be. We decided that whilst others got on with other tasks, I would make this on my own for our group.
Adorno and Horkheimer
Theorists Theodor Adorno and Max Horkheimer came up with the theory of a "culture industry" in their 1944 book Dialectic of Enlightenment.
The theory states that media corporations mass produce products in order to suit the wants and needs of mass audiences. Essentially these products are constantly produced by corporations in order to suit the wants of people who will consistently keep buying these products almost as a part of their own character.
These ideas have spread to different parts of the media, including the music industry. Many artists these days are very similar and share many characteristics which makes them popular amongst audiences. As a result of this, more of these artists are essentially produced in order to keep pleasing audiences.
The whole theory wouldn't be valid if advertising wasn't used as much as it is. Products are forced into the public domain via adverts which many corporations spend millions on every year. These adverts will often show off how unique and good their products are compared to others, encouraging audiences to buy these products over rival products. Advertising plays a crucial role in controlling what kind of culture people endorse themselves in.
Adorno and Horkheimer have criticised this culture industry for essentially producing a culture of conformity which limits freedom and individuality. Personalities are basically forged by companies selling their products to audiences and consistently producing very similar products with minor differences in the future which people still buy.
The theory states that media corporations mass produce products in order to suit the wants and needs of mass audiences. Essentially these products are constantly produced by corporations in order to suit the wants of people who will consistently keep buying these products almost as a part of their own character.
These ideas have spread to different parts of the media, including the music industry. Many artists these days are very similar and share many characteristics which makes them popular amongst audiences. As a result of this, more of these artists are essentially produced in order to keep pleasing audiences.
The whole theory wouldn't be valid if advertising wasn't used as much as it is. Products are forced into the public domain via adverts which many corporations spend millions on every year. These adverts will often show off how unique and good their products are compared to others, encouraging audiences to buy these products over rival products. Advertising plays a crucial role in controlling what kind of culture people endorse themselves in.
Adorno and Horkheimer have criticised this culture industry for essentially producing a culture of conformity which limits freedom and individuality. Personalities are basically forged by companies selling their products to audiences and consistently producing very similar products with minor differences in the future which people still buy.
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