Evaluation question 4- How did you use media technologies in the construction and research, planning and evaluation stages?

During the creation of our project we used various different pieces of technologies. We also experimented with different methods and pieces of equipment in order to create the shots that we wanted during the creation of the video itself.

In terms of the research to our video we mainly used websites such as YouTube. This is where we researched lots of existing music videos so that we could look at the typical conventions and things you would expect to see. This was extremely useful as we applied these codes and conventions to our own video so that it looked to be a more realistic video. We heavily utilised internet search engines such as Google as well to research videos, digipaks and different artists. This was essential in creating our artist and deciding what we wanted our video to be like. We also used Blogger to convey our findings from our research and our ideas for our artist and video.

When we were planning our video we used Final Cut Pro to make an animatic of our storyboards. We started by planning every single shot with our storyboards, then edited it all together on Final Cut to the song. This showed our ideas for our video and also allowed us to use technology in a different way to aid our planning. It also gave us more of an idea of how we were going to make our actual video and allowed for some feedback from our class and teachers. This actually turned out to be very useful for us as many people had feedback for our video which really helped us. We were unsure at that point exactly how we were going to make the video and this was evident throughout the animatic. The feedback from our classmates and teachers helped us get a clearer picture of what it was that we wanted to do with our video.


In terms of the creation of my digipak, I used Photoshop to create all 6 panels individually before placing them all onto one template. I used pictures that we all went out and took of our artist in various different settings, many of which we would go on to film at when it came to making our video. I also used Photoshop to create my magazine advert, which advertised my artists' album and digipak using a picture of the artist, links to his social media, places where you can buy the album and even a picture of the album front cover to let potential buyers know what they should look for.



When filming the actual video, we decided to use Ghanshyam's camera as we felt the quality and focus was better on his than the school ones. We used a Canon SX710 HS to film the entire music video and we were very happy with the quality of the shots we got from this camera.In addition to this we used a dolly, tripod and shoulder mount to help us with our shots.



To edit together all the shots that we took for our video, we used Final Cut Pro on the Macs at school. This is a software that we have become accustomed to over the last 2 years as it is the software we have used on all of our past projects. Although we had just one main editor, we all came up with suggestions and feedback of what the edit could look like.