Improvements made to digipak

In between the creation of our music video I have made significant improvements to my digipak and magazine advert. One real positive was that all the pictures that we took were usable which meant we didn't have to go out again and take some more. I feel I have made a considerable amount of progress on my first draft which looked like this:

For example, I coloured the background of the CD panels, coloured the spines, created two of my own spines and got rid of a lot of text to make it simpler to read and understand.

Here are some more examples of past drafts for my digipak and some of the progress I have made:

Day and night theme

As our music video is called "Day n' Nite" we decided early on in the planning stage that we wanted to combines shots in daytime and night time. However, one part of the feedback for our final draft was that everytime the artist said "day n nite" in the song we could transition to a night shot. This was a slight issue as we hadn't filmed the scenes with this in mind so we would have had to re-film everything which wouldn't have been possible considering the lack of time we had at this point. Instead, we used some extra shots such as ones where King J is simply dancing or acting to the camera. We also included a lot of shots of him admiring the settings of the video as one common theme is his rise to the top and where he was "Born n Bred" which is the album name.

Final music video- Day N Nite

Feedback sheets for final edit

Production schedule for the re-filming of our music video

Tuesday 3rd January- 2 hour filming session during lesson (Thamesmead- hill shots)

Wednesday 18th January- 2-3 hour filming session after school (Greenwich- night shots)

Tuesday 24th January- 2 hour filming session during lesson (Welling- final shots)

These 3 dates were all the shoots we did after our first draft in order to improve our video. On all of these shoots we used our director's camera with no other equipment.

Production Log Entry 12

We have now finished the editing of our final music video. Ghanshyam edited the video during class whilst the rest of our group were there available for opinions and any other way Ghanshyam needed us to help. We are very happy with how it looks and the editing that Ghanshyam has done.

Final video feedback

Today in class we screened our final music video to our class. There will be slight tweaks in terms of the editing but this edit will be largely the final piece. The feedback was overly positive. Many people thought this edit was a lot better than the first edit.

One common theme in our feedback was good cinematography. A lot of the feedback said that the use of camera angles and different types of shots were effective.

Another positive were our settings. Many people thought the additional settings of Greenwich and the hill in Thamesmead were much more effective than some of the settings we had in the first draft.

One thing that a lot of people felt we could tweak and work on was some of the lip syncing with the lyrics. We noticed this ourselves just before we screened the edit to our class and will work on fixing that. Another improvement was some of the night time shots being grainy. This is purely because of the focus of the camera at night time, so to get around this we will look into colour correction in editing. Finally, the narrative of our video was slightly unclear to some people.

Overall, the improvements that people suggested are do-able and there were a lot of positives to take away from the screening.