Production schedule for the re-filming of our music video

Tuesday 3rd January- 2 hour filming session during lesson (Thamesmead- hill shots)

Wednesday 18th January- 2-3 hour filming session after school (Greenwich- night shots)

Tuesday 24th January- 2 hour filming session during lesson (Welling- final shots)

These 3 dates were all the shoots we did after our first draft in order to improve our video. On all of these shoots we used our director's camera with no other equipment.

Plans to re-shoot

As a group we have already decided that we will begin to re-shoot some scenes for our music video. We decided that we should start re-filming in the Christmas holiday as it would give us a lot more time to analyse the scenes we re-film and change it if we need to. We also decided that we will be keeping the party scene as we all agree it looks very good and realistic so there is no need to re-shoot this. However, quite a few of the outside shots are shaky as we were only using the camera handheld as we rushed the first draft slightly. This means we will need to refilm all of these with either a steadicam, shoulder cam, tripod or dolly. We also wanted to add in some additional scenes at one of the locations that we shot our photoshoot at in Thamesmead. This was a big hill that overlooked a lot of the city. We felt this was a very appropriate setting and we really want to use this towards the end of our video.

Production schedule

In a way to keep ourselves organised we have drawn up a production schedule. This holds all of the dates that we are filming, where we are filming and what we are filming. This is very helpful as it allows us all to agree on a date when we are all available to film. As you can see all of these dates are filming dates for our first edit. Once we finish this first edit and have feedback from our class and teacher will we begin our final edit. For this we will create a new production schedule.

Equipment and props we will use for our music video

To film the video we have decided to use Ghanshyam's camera as we feel it has a better quality and focus than the school provided ones. His camera is a Canon SX710 HS.

We will also use standard equipment such as dollys, tripods and shoulder mounts to help with the filming when needed.

In terms of props and clothing, we have made some clear decisions on how we want our artist to look. We want King J to look wealthy. In order to do this we have decided we want him to wear designer clothes and jewellery. However, we would also like to mix this with his past which would consist of track suits and snapbacks. We are undecided on whether to keep shots of him wearing track suits and we will discuss and make a decision on this at a later date.

For our party scene we will also need a smoke machine and party lights. This will help us to create a realistic and conventional looking party scene. We will also possibly need glass bottles and cups to make it look slightly more realistic.

Digipak plan

A few weeks ago in class we started to plan our digipak and what we are going to put on all 6 panels.


As you can see I have my 6 panels planned out. For the front cover (bottom left) I ideally wanted a shot of the main artist himself in front of some sort of city background. However, when it came to our photoshoot we were quite limited for time so we weren't able to get this kind of picture. Instead I have decided to use a different kind of shot. On the left of the front cover we have the back cover where the track listing will be. For this I was looking for a more plain background with just the track listing. To the left of this is one of the inside panels. This and the panel on the top right are extra panels which I decided to use pictures we took on our photoshoot for. This one in the bottom left was purely a picture of our artist in some sort of setting or location. The one on the top right was supposed to be an extra panel which promotes some sort of exclusive competition for people who have bought the digipak. This is accompanied by a shot of the artist doing his "triangle" logo with his hands. The two panels to the left of this are the CD panels, one being the actual CD and one being an extra CD which shows a behind the scenes of the making of this album. This is included as another exclusive for those people who have actually bought this digipak. When it comes to actually making my digipak I will probably find that the finished product will look different to my plan as I may encounter issues or just favour a different method. However, this gives me a rough plan of what I want my digipak to look like and I will try to follow this as closely as possible.

Choice of costume for our artist

In terms of costume for our artist we wanted to have him wear a mixture of designer and expensive clothing with a more hip hop style of clothing such as tracksuits and snap backs. As a result of this we have pinpointed a few key costumes for him to wear. In a few of the outside and performance shots he wears a tracksuit with a snapback. For the party scene he was wearing a more expensive designer outfit.

Narrative for our music video

In the past few weeks our group has come up with a clear narrative that we want our music video to follow. There will essentially be a few key scenarios going on at the same time.

The first is that our artist is running away from his troubled past which included being part of a gang. This scenario will include a group of men who are supposed to be the gang members which King J once was a part of. Many of these shots for this scenario will include King J referencing his attempted escape from this group and will even feature a shot of him running away from them, only to find they're waiting for him around the corner. This portrays how difficult it is to escape from these gangs especially for young people.

The second scenario will be how lonely King J is. In his attempt to escape his past life he fled to England. However, this left him isolated from the rest of the crowd which can be clearly seen in the party scene where he is sat on his own looking at everyone else having a good time.

Thirdly, our music video will contain a love interest for King J. In the party scene and in future scenes the focus will be put on a girl that King J obviously likes. However, it becomes apparent that she is completely ignoring him, adding to this sense of loneliness that builds up not only by the shots we take but also the lyrics.

These 3 scenarios play out throughout the whole music video and take turns in developing as the video goes on. The overall narrative is that King J is lonely and hurting from a very troubled past which he just cant escape from.

Animatic

This is our animatic for our music video. It aimed to show off all the different shots that we wish to take in order to make our music video. When we presented this to our class however, many suggested that it was confusing and didn't portray the narrative of our video clearly enough. For us this wasn't a problem as we had written underneath each shot to describe each one. We should have perhaps shown this on the actual animatic.

Artist pitch

Pitch from James Covill

This is our artist pitch for King J. We presented this as a group to our class in yesterday's lesson. Looking back on feedback from our class, this pitch was quite successful. The only development that was suggested was the animatic as it didn't show off the narrative clearly and it was quite confusing for some people to follow.

Audience profile

As part of our preparation for creating our music video we were tasked to create an audience profile to portray who our audience would be and what their hobbies and interests would be. We decided that whilst others got on with other tasks, I would make this on my own for our group.

Mood board

Our group completed a mood board during lesson to convey all the codes and conventions of our genre and our artist. This included the typical clothing, props such as vehicles or jewellery, settings, similar artists and similar artist covers. We decided to compile this all in the form of a pyramid as we felt that it suited our record label which is called "Tri-Angle". All of our group worked on this together, from making the pyramid itself to printing out pictures of different codes and conventions of the genre and then cutting and sticking them onto the pyramid. We initially intended to create an actual pyramid with it but it turned out to be too difficult to actually make. Overall it was perhaps a bit too ambitious for us to actually make this pyramid and as you can see in the end we decided to leave it flat.

Below is a picture of our finished mood board:

Artist logo

Above is a picture of 3 of our favourite designs for our artist logo. All of them were designed by Ghanshyam as we felt he was the best person in the group to do this as he does graphics. Personally I feel the bottom one is the best, as we had already planned for our artist to make this gesture in the actual video itself which would make for a good piece of intertextuality. However, we decided as a group that we would put together a questionnaire of these 3 logos and ask the rest of our class to pick their favourite.

Our genre

The genre our group has decided to choose is the Hip Hop genre. We all came to an agreement on this because we all felt familiar with the genre and most of us regularly listen to it. We are also familiar with many of the artists which makes it easier when it comes to creating our own one. Because of this we felt it was a logical choice to pick this genre.